Confidence At Six Month High

Merry Christmas & have a safe holiday

As the property market moves toward its summer hiatus, First National would like to wish you a happy and safe holiday as well as a Merry Christmas.

With the housing market correction having slowed in September and interest rates fallen, Australian confidence has risen to a six-month high.

Capital city dwelling values have fallen just 0.2%, the smallest decline since February, and economists are tipping rates could fall further yet.

So what’s next for 2012?

We’re working on our 2012 Property Market Outlook right now, so ask us for a copy in January and we’ll give you the views of over 450 agents Australia-wide.

Swim between the flags!

Lend A Hand For Renters

Is NRAS is losing its edge as affordability improves?

While the network supports NRAS in principle, it is no longer effectively impacting on rising rents, leaving those most in need of assistance flailing in their efforts to make ends meet.

First National is calling on the government to look at changing NRAS so it has more relevance and achieves what it set out to do, or consider other forms of assistance such as bringing back some of the grants and other incentives that were obviously phased out too soon.

First National says while it is good news for the property market to get first home buyer activity increasing as a result of the market conditions, it is not good when it is done at the expense of those renters who can least afford it.

Struggling renters need access to assistance schemes that meet their circumstances and offer real assistance, which NRAS initially did, but has since failed to recognise the growing demand of assistance required, making it obsolete.

We don’t see property market conditions altering too dramatically in the near future, and certainly not to the extent that they will improve the situation soon enough.

Agents Should Rate In Energy Scheme

First National Real Estate believes real estate agents have a role to play in any national mandatory disclosure energy efficient rating scheme, so long as it is the right role.

The proper policy and regulations need to be in place, and the appropriate people prescribed the role they are best suited to play.

A national and consistent approach is crucial to any future success of a scheme of this nature.  Current state-based schemes already produce inconsistent ratings and results due to software flaws or subjective interpretation of results often compounded by a lack of correlation between actual energy performance of houses and their star ratings.

The real solution to the mandatory disclosure issue lays with government and industry working together.

Government needs to get the scheme right and put it in place with appropriate support strategies, both in terms of financial resources and implementation, which means getting the regulations and policies passed, educating the general public on the benefits of energy efficiency ratings and funding ongoing research and development.

It then falls to real estate agents to promote the ratings through the marketing of the properties they have on their books to buyers and lessors.

The real question is how assessors are selected and trained and accredited.  It is important that they are independent of the real estate profession so no potential conflict of interest is perceived by consumers.

The First National Real Estate network is committed to environmentally efficient principles and prides itself on its green initiatives – it fully supports a national mandatory disclosure of energy efficient ratings scheme, as long as all players act in the interest of the environment.

Get the job done! Win one of five $5,000 hardware vouchers

First National Burnie has launched a competition where homeowners or home hunters have five chances to win $5,000 in gift vouchers from Bunnings hardware in October.

Australians love do it yourself projects so there’s always huge interest in our competitions where the prize helps get another home improvement finished.

Whether you own your own home or rent, there’s a lot of useful equipment or even home furnishings that you can buy with $5,000 worth of hardware gift vouchers.

During the competition, we’ll also be offering a free iPhone game called Real Estate Rumble.

Real Estate Rumble is just for fun. You don’t have to play the game for a chance to win one of the five competition prizes but, like building up a real estate portfolio, the game is addictive.

Download your free version from Apple’s iTunes Store; just search ‘real estate rumble’.

Enter our competition by visiting www.burniefirstnational.com.au and follow the prompts to register between 1 October 2011 and 11.59 pm AEDST on 31 October 2011.

First National Foundation Australian Floods Appeal

First National Foundation Floods Appeal

First National Real Estate has launched a fundraising appeal through the First National Foundation, pledging that all funds raised will go to Australian Red Cross Emergency Services in support of people affected by the Queensland and Western Australian floods.

First National Foundation is committed to the support of Australian Red Cross Emergency Services and, through the fundraising efforts of First National Real Estate agents nationally, has already donated over $1 million towards the preparation of Australian communities for natural disasters such as those currently being experienced.

Funds donated provide real assistance on the ground such as helping Red Cross Emergency Services to coordinate the National Registration and Enquiry System that assists families, friends and relatives to locate each other.

3,919 people have already used the NRIS system currently being operated by Red Cross in Queensland. Red Cross is also assisting with recovery in Bundaberg, Dalby, Warwick, Chinchilla, Emerald and is on standby to provide additional support where necessary.

Red Cross is also distributing practical resources and useful tips to help Queenslanders and begin cleaning up after floods. The ‘Cleaning Up After Flooding’ booklet helps households start the process, both practically and emotionally, but with a firm eye on safety.

Donations can be made to First National Foundation’s Australian Floods Appeal by visiting http://bit.ly/eMz3LQ

Issued by: First National Real Estate

For further information contact National Communications Manager, Stewart Bunn from First National Real Estate on 1800 032 332

First National Lauds New Ministerial Appointment

First National Real Estate CEO, Ray Ellis, welcomed the Prime Minister’s appointment of a new Minister for Population, saying he hoped appropriate action would finally be taken in addressing challenges facing the property market. 

“We have been calling for some time for a consistent unified and national approach to the property market,” Mr Ellis said. 

“It is heartening to see someone in the government now taking responsibility for this and I hope they will take into account all the relevant factors, not just an isolated few. 

“The issues we face as an industry are not limited to population growth, although it is a key driver of the property market. 

“Other considerations include protracted, complicated and inappropriate planning processes, high taxes and imposts and the whole supply versus demand issue which is producing a chronic shortage of supply for this country in basically every state.” 

According to Mr Ellis, if the government, and in particular, the new Minister for Population are really serious about making sure Australia is ready and well prepared for projected population growth in the next 50 years, they need to ensure representatives from all areas of the industry have a say in what is happening and how the future should look. 

“There should be an appropriate forum established where key players in the industry are able to voice their opinions and concerns and put all matters on the table,” Mr Ellis said. 

“Then, a vehicle should be created to drive the necessary changes forward.   Real estate is an industry that dominates government revenues, as demonstrated by the New South Wales Government’s recent tax windfall of 600 million dollars in unbudgeted stamp duty. 

“This is on top of the reported $1 billion bounce in state and territories’ budgets as a resurgent property market boosts stamp duty receipts around the nation.” 

Mr Ellis said the critical component was getting strong representation of appropriate industry members, and not just limited to the usual suspects. 

Principal of Chambers and Frewin First National, Dennis Riva, operates a First National agency in Hornsby, Sydney. He says the supply shortage is so dire that there wasn’t one new development released in Hornsby last year.

Historic Renting Trends In Australia

A current trend towards renting in favour of home ownership could alter Australia’s distribution of net wealth if it becomes sustained long-term. To make sense of the trend and consider its possible effects, an assessment of long-term rental patterns is essential. 

Whilst the current trend towards renting is irrefutable, the more important questions are why is it happening, will it be sustained long term, and what are the implications of a permanent shift? Census, REIA and ABS statistics clearly show a decline in rental trends since records began in 1947 from 44% of households to 28.7% in 1996. 

The rental population has remained relatively constant since 1961, hovering between 25.7% and 28.7%. 

In the wake of the city fringe industrial revitalisation taking place in many Australian cities, significant numbers of Australians are placing an unprecedented demand on inner urban housing. Census statistics reveal that it is primarily those under 30 taking advantage of these urban renewal areas, contrary to the popular belief that it is chiefly ‘empty nesters.’ 

The Australian experience appears to mirror similar trends in other major international cities. One only has to look at Paris and New York to identify the established pattern of city living currently gathering momentum in Australia. Why is it then that this migration seems to be associated with an increased demand on rental accommodation in particular?

Those who are relocating and taking up this rental accommodation are doing so for the following reasons:

  • Renting in new complexes or inner suburban developments is currently more affordable than buying, particularly in the light of rising interest rates and a tightened credit environment.
  • The established inner suburban property market tends to be tightly held and the rate at which new developments are being approved remains insufficient to meet demand.
  • Inner urban relocatees will frequently rent for a year or two before purchasing, to ascertain whether their new lifestyle suits them – ‘empty nesters’.
  • Some are renting so that disposable incomes can be invested in assets, which are tax effective compared with an owner occupied residence.
  • Significant numbers are opting to delay marriage and families. Renting provides this group with greater lifestyle choices and flexibility.

It is probably significant that rental figures appear to have some relationship with construction patterns and related legislation. The last construction boom occurred in the mid 1960s to early 1970s following changes in ownership of flats from Company Share to Stratum title in 1960, and then Strata title ownership in 1967.

Until then, conventional home loans were not available to would be purchasers since they did not have a freehold title to offer as bank security. It remains the case today that most Australian banks remain reluctant to provide finance for the purchase of the country’s relatively small stock of Company Title apartments.

This change made affordable inner suburban living a reality, fuelling demand from many young people wanting to leave home and rent with ‘flatmates’ during their university and early working years. Unit construction went ahead in leaps and bounds.

In 1971 rentals accounted for 27.9% of households, up from 26.7% in 1966. Then, as with now, legislation, effective town planning, land releases, zoning, and structural barriers, all exerted a similar influence. Technological development and its effect on work patterns, career expectations, marriage and child bearing patterns, is engendering new lifestyles.

However, long term statistics show that the percentage of rental households has never exceeded the 30% benchmark of the late 1950’s and early 1960’s, notwithstanding severe recessions, legislative changes, demographic shifts and construction booms. The ‘highs’ have always moderated, as other variables have levelled out.

City renewal, increased construction and availability of rental accommodation would therefore appear part of a predictable cyclical pattern to which all cities are subject. As those in the current under 30s age group become more affluent, establish careers and form relationships, it is likely that home ownership will follow, albeit later in their lives than previous generations.

Many recent reports on long term viability of home ownership assume that people make one dimensional decisions regarding home ownership, and fail to consider basic elements of human nature. The drive to ‘set down roots’ is a powerful one, irrespective of lifestyle fashions, fluctuations in home affordability or advice on what may be technically correct in an investment sense.

Whilst not all homes technically represent a superb investment, home ownership is a form of enforced saving that creates a financial discipline, allowing the owner to release equity for wealth creation later on. Renting for an extended period and investing in prime assets including inner suburban investment property could well expedite home affordability, given the tax advantages and rental income.

The reality is that human beings have culturally and biologically ingrained needs. These powerful catalysts motivate us to achieve our financial and personal goals. It is unlikely that wealth creation will ever become the exclusive motivation for home ownership.

If however, the rental pattern does revert to post war levels due to severe financial hardship, we risk the bulk of material wealth being held by fewer people, or a society more European in style, where long-term rental is a more common expectation, or, mortgage products where the principal is never repaid (just the interest) enable people to live in houses that they believe they could never afford to own.

Deanne Goes to LA Part 1

Driving around the streets of LA, Hollywood, Beverley Hills and surrounds the architecture is very different to ours, a lot of apartments. A couple of buying opportunities if you are looking for a penthouse close the LAX airport – between 2 and 5 Million. Overlooking the Marina – 25 million!  Not a lot of for sale or lease signs around the streets.  Another thing I noticed is that they don’t really mention auctions. It seems that auctions that are done are the foreclosures and some commercial properties.

I think the economy is still quite in disarray over here, but I don’t think the Americans want to know about that – kind of like the sleeping giant and they are definitely still in denial. I just read that half of Kansas City public schools are to close at the end of the school year in a bid to erase a $50 million budget shortfall. A job loss of 700 – including 285 teachers.

In my short time here it seems that Australia is much more advanced in technology and to some extent real estate practices – which surprised me. I didn’t pick up anything mind blowing – just reminded me of things that were in the back of my mind that I have to do and will move closer to the top of the list.

The average minimum real estate office here would have about 50 people and they also have branch offices. A lot of realtors work from home. Agents all run their business within a business and are responsible for everything – even down to P & L losses. The broker/manager is responsible for providing the infrastructure eg office equipment, reception, company website, premises etc. Each salesperson to become accredited to use each set of Prudential’s tools eg emarketing accredited, listing accredited and so on.

Their 4 new products for this year will be

  • Prudential media centre which produces ecards, emags, and presentations for print or online
  • Prudential.mobi
  • Online rental payment calculator which matches properties with loan payments that equal your rental payments
  • Prudential will also launch that capability to share listings to the social networking sites.

First National members have already access to Fusion and Utopia, which will cover 2 of these products, and they are far superior with what we saw at the convention – Aussies win!

Deanne Goes to Texas Part 4

1st session on the Monday was with David Nour, author of Relationship Economics and The Entrepreneur’s Guide to Raising Capital. He shared his insights on the art and science of building business through social networking. He spoke on the social media sites such as Facebook, Twitter and a few more and emphasized if used correctly, they can open incredible opportunities for business building and strengthening relationships with our clients. The top 5 social media sites are:

1. Facebook
2. Twitter
3. Linked In
4. Youtube
5. Slideshare.net

A selection of workshops were next on the agenda. I chose to sit in on “Poke, Buzz and Tweet: Social networking that Pays. Email marketing and automated telephone systems move over, there’s a new way to build client loyalty and gain business. With more than 1 in 5 people accessing Facebook alone in a given month, social networking has become a serious marketing medium. The old adage, “it’s not what you know, it’s who you know” has gone digital.

This session was about viral eMarketing tools such as blogging, social networking, podcasting and YouTube which are undeniably hot right now in the Unites States, and we have had access to for some time but are becoming more popular in Australia amongst real estate agents.

2.0 tools are all the rage in the U.S at the moment: TIP: Once a day update your status on Facebook. Write on 3 people’s wall daily.

For the second session I thought the topic “Great Recruiters Use proven Tools” was a good idea – we’re don’t always get it right when recruiting new salespeople. Unfortunately no relevance to me whatsoever.

Funny talking to people and when they ask “where are you from” and I reply with Australia (dare not mention Tasmania I would have confused them more) they have assumed that I have relocated here! When they realize I am only visiting they reply with “I have heard Australia is a great place, must visit some time!”

Deanne Goes to Texas Part 2

5 March 2010

Qantas club lounge in LA is very different to Australian Qantas club – no internet connectivity, all charged even though we found a free wi-fi spot, but unable to connect. Nothing complimentary – all cash or vouchers! Paid with the VISA card and didn’t realize we had to tip! This is our first time to the states, so a lot to learn…how much to tip, when to tip. Even the straws are weird – just bigger than toothpicks!

Picked up the Los Angeles Times –a weird sized paper, tall and skinny…Business section reported “pending home sales drop 7.6%”. http://www.latimes.com/business/la-fi-home-sales5-2010mar05,0,4251786.story. In another storey “30-year mortgage rates dip below 5% again” http://www.latimes.com/business/la-fi-mortgage-rates5-2010mar05,0,397940.story.

I think we are all starting to feel the effects of the long plane flight with minimal sleep – our petals are starting to fall off! 50+ emails have come through on my phone since departing Australia yesterday, and a couple of voice messages…something to deal with after I get some sleep in a real bed.

Great to see the team back at the office had a productive day yesterday, 1 confirmed sale, 2 new listings (1 of which was mine). The best thing about our Utopia system is the world still thinks I’m working regardless of where I am. Managed to update my Facebook status when I did have internet access so everyone can keep track of me.

Onward to Austin at 12:55pm today and arrive around 6:30pm. I think we will all have a quiet night so we will be rejuvenated and refreshed for the next few days. Conference doesn’t start until Sunday so we will have a free day tomorrow taking in the sights and may get a little shopping.

Arrived at the Hyatt Regency with a second wind after some shut-eye on the plane. Off out for a bite to eat – at a place called “Aussies”. All Australian named meals (burgers and steaks) and Kangaroo wings! $9.00 jugs of beer, the interior decked out with surfboards and outside provided beach volleyball even with sand. Meals fantastic!

6 March 2010

Off sightseeing today…our long track down to Capitol Building. Not much shopping in the city centre – mainly business so a real central business district. I have seen only a couple of “For Lease” signs. Picked up a couple of real estate mags – one called the Real Estate Book (a very small full colour mag of 24 pages) which states it is updated daily with an online link RealEstateBook.com. These can be found on most corners for free alongside the daily papers, which require a coin to retrieve them from the “bin”. The other mag was Apartment Finder (apartmentfinder.com) also free and quite thick and covered Austin and surrounding areas – this is a monthly edition. Their style of marketing is quite different to ours – very big head shots of the realtors – with their details mostly at the top of the advertising – and a lot of husband and wife teams. The text quite small, and very abbreviated, the agents’ details are far bigger than the brand name. Maybe this is the norm – I am yet to find out how real estate works in this part of the world.

I love the phrase “Integrated Media Sells homes!” I will use that back home. I am no marketing expert, but their ads seem very busy and to focus on the agent more so than the properties. Is this because there is so much competition or because the agents have big egos? Another observation is that they are really pushing the “opportunistic” marketing conditions. One ad said “5 Reasons to Buy Now”
1. Selection
2. Low Rates
3. Market Adjusted Prices
4. Lifestyle enhancement
5. The guidance of your real estate professional

First Home buyers are also catered for. One ad states “$8,000 tax credit for first time home buyers” and has been extended to those that sign a contract by April 30 and who close by end of June. Another niche market seems to be “Distressed Sales”. One agency will provide free list of foreclosure properties”. Does negative advertising sell homes?

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