Top End Challenging
December 21, 2011 Leave a comment
Times are good for buyers at the top end.
This is where prices have fallen further and faster than the wider market. However, owners with high price expectations are reducing their expectations significantly in order to make a sale and move on.
Instead of traditional high exposure marketing campaigns, a trend towards properties being listed quietly has recently emerged in capital city markets.
Owners fearing that a ‘no sale’ campaign might injure their chances of achieving the dream price have been reluctant to promote widely. However, despite weak auction clearance rates, properties in the upper ranges are still selling strongly post-auction, their marketing ultimately having generated the necessary enquiry.
While buyers are cautious and certainly price-sensitive, it’s tough selling a secret and statistics show that properties marketed by auction continue to achieve a sale in fewer days on the market.
With interest rates falling and the outlook positive, activity levels are anticipated to improve in 2012, although the very high prices of the past are unlikely to return quickly.






