Warm Up Winter Buyers

Selling your home is nerve-racking at best but there are some things a seller can do to maximise the value of their property, even when the weather is cold and things look a bit dull and gray.

The most important tip is to appoint a well-respected, reputable and trustworthy real estate agent because they have a duty to achieve the best price for their clients, keep their finger on the pulse of the market and  keep their clients educated and informed on current market trends.  

Agents are encouraged to think creatively and strategically to shorten the number of days properties are on the market and maximize the price of the property, including updating photography, being positive and upbeat, using all the marketing tools such as social media and networks, and making sure the seller sets the right price. 

Here are a few things sellers can easily undertake and afford to present their properties in the best possible light: 

• Paint a few feature walls to create visual impact.  Consider using the services of an interior decorator for a quick consultation and some ideas.
• Add a few personal touches like family photos and memorabilia around the place to give that ‘homey’ feel
• Keep lights on during inspections to add an interesting touch and make sure curtains, shutters and blinds are open – letting in as much natural light as possible as well as make rooms feel much more spacious.
• Make sure everything is clean including windows, both inside and out and light fittings.
• Place some flowers in vases to liven things up a bit, and even consider spraying some perfume around (but not too much!)
• Turn on heaters so that the temperature inside the home is comfortable, inviting the buyer to linger longer, especially on cold days. 

Another key tip is that sellers should always try to keep in mind who they are selling to, just like any other product that is for sale. 

At the end of the day, sellers should put themselves in the place of the buyer, think about what would they look for and make sure their home delivers as best as it can. That’s what First National Real Estate does – they think of their clients and put them first, because that’s what they would like if they were clients.