Girl Power Shouldn’t Be Turned Off

Women are an increasing force to be reckoned with, but it seems more than one in four real estate agents continue to ignore them in the home buying process.

Research conducted on behalf of First National Real Estate by Newspoll shows almost 26 per cent of women surveyed felt real estate agents took more notice of their partners/spouses.

This needs to stop.  It is discriminatory, bad business practice and not good for the industry overall.

Statistics show the number of women planning to purchase property on their own has more than doubled in the last two years alone.  Their growing numbers and level of importance in the home buying process makes them a key demographic group that should be at the forefront of everything a real estate agent does – from the way they market a property, to the ‘inclusive’ nature of conversations with prospective buyers.

The survey, conducted by Newspoll, interviewed 1200 women from around Australia, across all age groups, and found that the older women got, they more they felt they were not being considered, or listened to by real estate agents.