Happy Easter from First National Burnie

Property Management a Billion Dollar Business

Property Management a billion dollar business

Property Managers and business owners from across the country who met in Sydney this week heard that property management is the unsung hero of the property industry.  

“We had 140 property managers in the room and between them we estimated the market value of the properties under management to be more than $2.6 billion dollars,” said First National Board member and Tasmanian State Chair Deanne Lamprey.  

“Each of our property managers are looking after millions of dollars worth of assets, they play a very important role in the real estate industry, economy and the community”. 

First National Real Estate CEO, Ray Ellis, agreed.  “All the data and analysis focus on the sales side of the property industry,” Mr Ellis said. 

“When people work hard to put away money for an investment, they want to make sure that asset is looked after so they earn good returns and the value of their investment will continue to grow in the future. In real estate, the people who look after those assets are property managers.

With our housing stock in such short supply and vacancy rates tight across the country, effective property management is a vital part of our economy.  Without good property management, the value of Australia’s housing stock would deteriorate in condition and then in value.” 

“It is very easy in a real estate business to focus on sales, but that side of the business is often very short term and easily affected by changes in interest rates, market sentiment and local developments,” Deanne Lamprey said.

“Property Management is the business that tends to remain steady regardless of whether sales are up or down.  Looking after the assets of the community is important work that is often under valued.”

First National Says National Planning Needed

First National Real Estate CEO, Ray Ellis, supports the call from the Australian Local Government Association for a national planning authority but says Australia’s problems with its planning processes go far beyond the single issue of coastal climate change planning and require a major overhaul. 

“It’s very myopic to just consider this one issue in isolation of what is happening in other areas of the property market around this country,” Mr Ellis said. 

“In Queensland, they are working off two year old planning approvals, while NSW planning approvals have dropped dramatically in recent times. 

“And, while Victoria has just posted strong planning approval figures for some years, this is a result of a minister wielding a big stick rather than systemic structural changes.” 

Mr Ellis agreed that the confusion created by inconsistent sea level rise predictions makes planning and development increasingly difficult on coastal regions, but more importantly have the potential to impact negatively on the property market in general. 

“Home owners and other property market pundits need certainty around property prices so that they can make decisions based on facts and consistent information,” Mr Ellis said. 

“It’s all well and good to say that the responsibility for planning rests with state and local government, but ultimately, a consistent, unified and national approach needs to be considered in the property market. 

“This is unsustainable and I can’t think of any other industry that would operate with this level of uncertainty and confusion.”

Can Renting Be Better Than Buying?

Rent or Buy?

Current market conditions, coupled with growing concerns over housing affordability, are causing uncertainty for home buyers who are wondering whether they should continue to rent or commit to buying their own home. 

It all comes down to what suits individual’s personal and financial situations best. Renters and buyers should consider which will be best for their net wealth and cashflow over their lifetime and seek good professional advice.
 
Renting offers great flexibility, is often a cheaper alternative to buying, especially in the inner city areas particularly favoured by Gen Y-ers who want that urban lifestyle close to where they work and monthly rental payments will usually be less than a mortgage repayment for a comparable property along with maintenance costs, repairs, rates and insurance bills which are the responsibility of the property owner. 

However, buying a property means you are able to put your own personal stamp on the property or make it reflect your individual style and design preferences, and eventually you will own your own property and no longer need to find monthly repayments. 

With advice and assistance from a real estate agent, who has the necessary knowledge, experience and skills to understand the market, its trends and its weaknesses and opportunities, the right decision can be made.

Historic Renting Trends In Australia

A current trend towards renting in favour of home ownership could alter Australia’s distribution of net wealth if it becomes sustained long-term. To make sense of the trend and consider its possible effects, an assessment of long-term rental patterns is essential. 

Whilst the current trend towards renting is irrefutable, the more important questions are why is it happening, will it be sustained long term, and what are the implications of a permanent shift? Census, REIA and ABS statistics clearly show a decline in rental trends since records began in 1947 from 44% of households to 28.7% in 1996. 

The rental population has remained relatively constant since 1961, hovering between 25.7% and 28.7%. 

In the wake of the city fringe industrial revitalisation taking place in many Australian cities, significant numbers of Australians are placing an unprecedented demand on inner urban housing. Census statistics reveal that it is primarily those under 30 taking advantage of these urban renewal areas, contrary to the popular belief that it is chiefly ‘empty nesters.’ 

The Australian experience appears to mirror similar trends in other major international cities. One only has to look at Paris and New York to identify the established pattern of city living currently gathering momentum in Australia. Why is it then that this migration seems to be associated with an increased demand on rental accommodation in particular?

Those who are relocating and taking up this rental accommodation are doing so for the following reasons:

  • Renting in new complexes or inner suburban developments is currently more affordable than buying, particularly in the light of rising interest rates and a tightened credit environment.
  • The established inner suburban property market tends to be tightly held and the rate at which new developments are being approved remains insufficient to meet demand.
  • Inner urban relocatees will frequently rent for a year or two before purchasing, to ascertain whether their new lifestyle suits them – ‘empty nesters’.
  • Some are renting so that disposable incomes can be invested in assets, which are tax effective compared with an owner occupied residence.
  • Significant numbers are opting to delay marriage and families. Renting provides this group with greater lifestyle choices and flexibility.

It is probably significant that rental figures appear to have some relationship with construction patterns and related legislation. The last construction boom occurred in the mid 1960s to early 1970s following changes in ownership of flats from Company Share to Stratum title in 1960, and then Strata title ownership in 1967.

Until then, conventional home loans were not available to would be purchasers since they did not have a freehold title to offer as bank security. It remains the case today that most Australian banks remain reluctant to provide finance for the purchase of the country’s relatively small stock of Company Title apartments.

This change made affordable inner suburban living a reality, fuelling demand from many young people wanting to leave home and rent with ‘flatmates’ during their university and early working years. Unit construction went ahead in leaps and bounds.

In 1971 rentals accounted for 27.9% of households, up from 26.7% in 1966. Then, as with now, legislation, effective town planning, land releases, zoning, and structural barriers, all exerted a similar influence. Technological development and its effect on work patterns, career expectations, marriage and child bearing patterns, is engendering new lifestyles.

However, long term statistics show that the percentage of rental households has never exceeded the 30% benchmark of the late 1950’s and early 1960’s, notwithstanding severe recessions, legislative changes, demographic shifts and construction booms. The ‘highs’ have always moderated, as other variables have levelled out.

City renewal, increased construction and availability of rental accommodation would therefore appear part of a predictable cyclical pattern to which all cities are subject. As those in the current under 30s age group become more affluent, establish careers and form relationships, it is likely that home ownership will follow, albeit later in their lives than previous generations.

Many recent reports on long term viability of home ownership assume that people make one dimensional decisions regarding home ownership, and fail to consider basic elements of human nature. The drive to ‘set down roots’ is a powerful one, irrespective of lifestyle fashions, fluctuations in home affordability or advice on what may be technically correct in an investment sense.

Whilst not all homes technically represent a superb investment, home ownership is a form of enforced saving that creates a financial discipline, allowing the owner to release equity for wealth creation later on. Renting for an extended period and investing in prime assets including inner suburban investment property could well expedite home affordability, given the tax advantages and rental income.

The reality is that human beings have culturally and biologically ingrained needs. These powerful catalysts motivate us to achieve our financial and personal goals. It is unlikely that wealth creation will ever become the exclusive motivation for home ownership.

If however, the rental pattern does revert to post war levels due to severe financial hardship, we risk the bulk of material wealth being held by fewer people, or a society more European in style, where long-term rental is a more common expectation, or, mortgage products where the principal is never repaid (just the interest) enable people to live in houses that they believe they could never afford to own.

Deanne Goes to LA Part 2

On our way home finally and spoke to a couple who were on their way to Sydney. They were from Seattle and this is their first trip to Australia – great incentive at the moment as the dollar is holding up well.  They commented that their market is still terrible.  Tax rebates have helped the economy $8,000 for 1st homebuyers,  $6,500 for 2nd+. Around Seattle employment growth in the technology industry helped with the market and they do see a few signs of recovery, but the tell tale signs will be in May when the government tax incentives expire.

From what I have read and heard, 2010 seems to be the “Year of Recovery” for the real estate industry in America. Some industry facts of interest…

Characteristics of homes purchased

The median price of homes purchased in 2009 was

  • $210,000 in the Northeast
  • $158,000 in the Midwest
  • $175,000 in the South, and
  • $240,000 in the West

The typical home purchased was 1,800 sq ft in size and was built in 1991.

When considering the purchase of a home, commuting costs were considered important by 78% of buyers.

Characteristics of Home Buyers

The 2008 median household income of buyers was $73,100.  The median income was $61,600 among first homebuyers and $88,100 among repeat buyers.

The typical 1st homebuyer was 30 years old, while the typical repeat buyer was 48 years old.  47% of recent homebuyers were 1st homebuyers.

The Home Search Process

9 out of 10 homebuyers used the internet to search for homes

Real estate agents were viewed as a very useful information source by 81% of buyers who used an agent while searching for a home.

The typical homebuyer searched for 12 weeks and viewed 12 homes.

Home Buying and Real Estate Professionals

77% of buyers purchased their home through a real estate agent or broker

10% of buyers purchased a home in foreclosure (up from 3% in 2008).

 

Nearly Home

Survived the 15 hour plane flight home – there was a big sign as we got out of duty free stating that Border Security was being filmed. We did not make a cameo appearance thank goodness!

How lucky are we living in this country. We all whinge and whine about our government, and the state of the economy etc but after our first visit to the States, we have so much to appreciate what we have here…

Real estate in America is a mixed bag and their degree of challenges vary from state to state, but they are looking at signs of recovery.  I did hear that property management is nearly non-existent and people have been warned not to buy investment property if you do not live in the area as a lot of properties get trashed and have high rental arrears.  I would like to know more about this, and am looking to stay in contact with the people I met at the Convention and see if I can get a better insight into what happens with property management in America.

Although I am slightly disappointed not to have learnt any new technologies or real estate practices in many respects that is a positive thing.  I am now even more aware of how lucky First National members are – the tools that are available to us through the network are literally the best in the world.

Even though we are on opposite sides of the world, real estate services have the same fundamentals. How can we help our clients with their biggest transaction – how to assist them from moving from point a to point b. We become part of their lives so we need to concentrate on making their move a positive experience. We need to solve their housing needs. The Americans and Australians may have access to slightly different tools and have slight different methods to help facilitate this process but the person to person contact is the most important and needs not to be different from country to country – a ‘client for life’ is what we agents need to focus on.

I really appreciate the opportunity given to me by First National to be part of the Prudential Conference; it is something I will remember for years to come.

I will be using the next week or so to decipher notes, read and sort the newspapers and real estate magazines I collected, start putting into place my blog, become more involved in social media in a business sense, send a hello by email to the people I collected business cards from at the conference and analyse different ways we can make our client experience with our company more positive. The next thing for me to look forward to is the upcoming Property Management Conference in Sydney at the end of the month and of course our own National Convention in Alice Springs in May…bring them on!

Deanne Goes to LA Part 1

Driving around the streets of LA, Hollywood, Beverley Hills and surrounds the architecture is very different to ours, a lot of apartments. A couple of buying opportunities if you are looking for a penthouse close the LAX airport – between 2 and 5 Million. Overlooking the Marina – 25 million!  Not a lot of for sale or lease signs around the streets.  Another thing I noticed is that they don’t really mention auctions. It seems that auctions that are done are the foreclosures and some commercial properties.

I think the economy is still quite in disarray over here, but I don’t think the Americans want to know about that – kind of like the sleeping giant and they are definitely still in denial. I just read that half of Kansas City public schools are to close at the end of the school year in a bid to erase a $50 million budget shortfall. A job loss of 700 – including 285 teachers.

In my short time here it seems that Australia is much more advanced in technology and to some extent real estate practices – which surprised me. I didn’t pick up anything mind blowing – just reminded me of things that were in the back of my mind that I have to do and will move closer to the top of the list.

The average minimum real estate office here would have about 50 people and they also have branch offices. A lot of realtors work from home. Agents all run their business within a business and are responsible for everything – even down to P & L losses. The broker/manager is responsible for providing the infrastructure eg office equipment, reception, company website, premises etc. Each salesperson to become accredited to use each set of Prudential’s tools eg emarketing accredited, listing accredited and so on.

Their 4 new products for this year will be

  • Prudential media centre which produces ecards, emags, and presentations for print or online
  • Prudential.mobi
  • Online rental payment calculator which matches properties with loan payments that equal your rental payments
  • Prudential will also launch that capability to share listings to the social networking sites.

First National members have already access to Fusion and Utopia, which will cover 2 of these products, and they are far superior with what we saw at the convention – Aussies win!

Deanne Goes To Texas Part 5

Peter Sheahan from Australia spoke on Day 2 of the Convention and seemed to be received very well. “The real money gets made in the cracks, and the opportunity for mind-blowing success is all around us,” Peter said. Our challenges, he pointed out, are that we are conditioned by our experience, blinded by our business model and conned by the media to believe that there are no new ideas and that we are susceptible to the current economic times. He spoke about turning opportunity into profit.

More workshop sessions in the afternoon. The first workshop I went to was ‘build your business with an armchair and a laptop’. This is a very diluted version of our Utopia system….the US is so far behind in their technology compared to ours. The final session was named “The Need for Feeds: RSS Feeds and blog marketing skills”. This session was great and simplified the use of blogs and the need for blogs now to have a mix of not only text but video and audio which helps with SEO and the all important google rankings. This is a fantastic tool to drive more and more clients to our website, blogging gives our web visitors a voice!

Overall the convention gave me an insight into how difficult the US market has been. There were workshops to become well versed in how to handle a ‘short sale’ and dealing with foreclosures.  The current market seems to be geared towards the first home buyer market, investors and foreclosure investors (foreclosure rehabbers).

The news on real estate has been steadily improving, pointing to a historic buying opportunity for consumers and a better year in residential real estate. Home prices seem to be bottoming. The freefall seems to be over but the market has a lot of questions to be answered before they get clear on what’s happening.

Our taxi driver on the way to Austin Airport says the government is scamming the rate payers by increasing prices on properties and feels that Austin is very overpriced. The higher the price, the more taxes the government received.  A lot of people came into Austin from other overpriced areas looking for bargains, purchased thinking they would make money if sold the property in a couple of weeks/months to find that they are now stuck with them.

On the news recently Hawaii and a few other states announced that they could not afford to pay their tax refunds so they are holding on to them for the time being. Another sign that the U.S. economy is still very volatile.

Deanne Goes to Texas Part 4

1st session on the Monday was with David Nour, author of Relationship Economics and The Entrepreneur’s Guide to Raising Capital. He shared his insights on the art and science of building business through social networking. He spoke on the social media sites such as Facebook, Twitter and a few more and emphasized if used correctly, they can open incredible opportunities for business building and strengthening relationships with our clients. The top 5 social media sites are:

1. Facebook
2. Twitter
3. Linked In
4. Youtube
5. Slideshare.net

A selection of workshops were next on the agenda. I chose to sit in on “Poke, Buzz and Tweet: Social networking that Pays. Email marketing and automated telephone systems move over, there’s a new way to build client loyalty and gain business. With more than 1 in 5 people accessing Facebook alone in a given month, social networking has become a serious marketing medium. The old adage, “it’s not what you know, it’s who you know” has gone digital.

This session was about viral eMarketing tools such as blogging, social networking, podcasting and YouTube which are undeniably hot right now in the Unites States, and we have had access to for some time but are becoming more popular in Australia amongst real estate agents.

2.0 tools are all the rage in the U.S at the moment: TIP: Once a day update your status on Facebook. Write on 3 people’s wall daily.

For the second session I thought the topic “Great Recruiters Use proven Tools” was a good idea – we’re don’t always get it right when recruiting new salespeople. Unfortunately no relevance to me whatsoever.

Funny talking to people and when they ask “where are you from” and I reply with Australia (dare not mention Tasmania I would have confused them more) they have assumed that I have relocated here! When they realize I am only visiting they reply with “I have heard Australia is a great place, must visit some time!”

Deanne Goes To Texas Part 3

We have just returned from our 1st day of the Prudential Conference – all I can say is how lucky the members in First National are!  Our convention kit contains very little, and no give-aways.  First National Convention is a dream by comparison!

The opening was great – national anthems sung live, another live performance, a fireworks display and then a speech was then made by Earl Lee, President, Prudential Real Estate and Relocation Services, Inc, who introduced the new CEO. 

Visited the trade exhibition where we saw “green loans” on offer. Touch screen TVs were set up with participants answering a series of questions about the environment. With First National having already worked on energy efficiency, I was able to pass with flying colours. 

Had a long conversation with the guys from the New York Times. I showed them my website and they were so impressed with the layout, ease of use etc. They were amazed when I explained to them that our listings are pushed directly to the major portals. Apparently in the U.S. someone is employed to do that! Online is quite big for them – they spend heavily in developing online applications for phone so people can connect to the news online. They made the comment that Australia is more advanced with technology for real estate than the US.

We then went off to one of the “Power Sessions” which I will update you on next time.

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